Does an installer instantly develop a potentially sticky relationship with a customer ?
Since the solar installation often puts money in the homeowner’s pocket from day one, it is a relationship that can generate goodwill. But, most important, since solar panels are long-lived assets, often with power-purchase agreements lasting 15 or 20 years, the relationship also should be enduring. That combination may make solar installers natural focal points for the provision of many products and services, from security systems to mortgages to data storage, thermostats, smoke detectors, energy-information services, and other in-home products. As a result, companies in a wide range of industries may benefit from innovative partnerships built on the deep customer relationships that solar players are likely to own.
Source: D.Frankel, McKQ 04/14
Since the solar installation often puts money in the homeowner’s pocket from day one, it is a relationship that can generate goodwill. But, most important, since solar panels are long-lived assets, often with power-purchase agreements lasting 15 or 20 years, the relationship also should be enduring. That combination may make solar installers natural focal points for the provision of many products and services, from security systems to mortgages to data storage, thermostats, smoke detectors, energy-information services, and other in-home products. As a result, companies in a wide range of industries may benefit from innovative partnerships built on the deep customer relationships that solar players are likely to own.
Source: D.Frankel, McKQ 04/14
